NFL Kickoff Festival

The NFL Kickoff Festival presented by American Express is coming to Melbourne for a three-day fan event to celebrate Australia’s first-ever regular season NFL game.
The NFL Kickoff Festival presented by American Express will transform Melbourne Park with an immersive American-style football takeover. Expect a range of activations, NFL exhibits, retail pop-ups, Flag Football clinics, an American food village, official watch parties, and musical performances from Peking Duk, Grinspoon, Hot Dub Time Machine, Sneaky Sound System and Kita Alexander. The Rams and 49ers, as well as NFL Australia and New Zealand Global Markets Program clubs the Philadelphia Eagles, Seattle Seahawks and Las Vegas Raiders, will have activations on site alongside key NFL partners.
An NFL Flag football field will take over Kia Arena, giving fans the chance to experience the NFL’s non-contact format of the game – a fun version for both boys and girls of all ages and abilities. A celebrity game will feature as part of the schedule, including a cross-code skills challenge with some of Australia’s top athletes and an Australia versus New Zealand game between the men’s and women’s national Flag Football teams. Test your gridiron skills at the NFL Academy Combine Zone.
Fans can also purchase NFL merchandise and experience exclusive brand collaborations from retail pop-ups, take photos with all 60 Super Bowl rings and the Vince Lombardi Trophy.